Design etc
Design etc
Design etc
Project Overview
Project Overview
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
Project Type
Project Type
Brand identity for a podcast about design thinking, built for the design community.
Brand identity for a podcast about design thinking, built for the design community.
Brand identity for a podcast about design thinking, built for the design community.
Year
Year
2025
2025
2025
My Role
My Role
Designer
Designer
Designer
Client
Client
Design etc Podcast
Design etc Podcast
Design etc Podcast
The collection's positioning, slow, sensory, indulgent, shaped every visual decision. But the page still needed clear product surfaces, strong CTAs, and a path to purchase that didn't require the user to work for it.
The collection's positioning, slow, sensory, indulgent, shaped every visual decision. But the page still needed clear product surfaces, strong CTAs, and a path to purchase that didn't require the user to work for it.
The collection's positioning, slow, sensory, indulgent, shaped every visual decision. But the page still needed clear product surfaces, strong CTAs, and a path to purchase that didn't require the user to work for it.
For type, Roc Grotesk handled headings. It's a bold, modern sans-serif with enough personality to hold its own against rich imagery without feeling cold. Gotham ran beneath it for subheadings and body copy, clean and steady.
For type, Roc Grotesk handled headings. It's a bold, modern sans-serif with enough personality to hold its own against rich imagery without feeling cold. Gotham ran beneath it for subheadings and body copy, clean and steady.
For type, Roc Grotesk handled headings. It's a bold, modern sans-serif with enough personality to hold its own against rich imagery without feeling cold. Gotham ran beneath it for subheadings and body copy, clean and steady.
